Loop Branding Survey

The Loop will be a major new asset for the SouthPark area and Charlotte at large.  It will also be a catalyst project that brings energy and vitality to SouthPark by providing additive experiences to what is already there. It will be:

  • Public and inclusive
  • Pedestrian-centered
  • Connecting
  • Nimble and flexible
  • Active

As a result, the Loop will inspire new people to discover SouthPark and provide motivation for more repeat visits. To achieve this the Loop will need:

  • Must-see experiences that motivate people to visit
  • Day-to-day relevance to the community
  • Authentic to SouthPark’s essence

As the Loop gets built out over the coming years there will be a variety of elements including cross walk graphics, way finding, signage, website, amongst other graphical and design elements that will give the Loop a distinct look, or brand identity.

Ultimately the Loop will need to fit within the broader context of SouthPark’s existing character as well as add a new element to its style. 

The design team is seeking to better understand the preferences and expectations of people who will likely use the Loop as we begin work on the Loop’s design and brand.

The Loop will be a pedestrian-oriented place with a wide range of activities that can be enjoyed along its length. There will also be a series of destinations along the Loop: some will be new and some already exist. What words do you believe best describe the character the Loop should have? (Select up to 3)
Fun
Modern
Active
Casual
Refined
Sophisticated
Formal
Traditional
Playful
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There are three groups of logos below. Clearly none are the actual designs for the Loop, they simply represent different design directions for the Loop. Given the words you selected above, which of the below group of logos do you like the best?
Group 1: Fun and Modern
Group 2: Classic and Refined
Group 3: Graphic and Simple
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What did you like about the group of logos you selected?
Of the 15 logos below, which individual logos do you like the most? (Select up to 3)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
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What did you like about the logos you selected?
What is your connection to SouthPark? (check all that apply)
I live in SouthPark
I work in SouthPark
I play in SouthPark
I don't spend much time in SouthPark
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What is your age?
18 or Under
19-25
26-34
35-44
45-54
55-64
65+
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What is your household size?
1
2
3-5
6+
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If there is a focus group session would you like to participate to help provide feedback on specific logos and design elements for the Loop? If yes, please provide a phone number (text capable) and email address.