Metrics Matter: Guiding Your Social Media Strategy Through Measurement
Metrics Matter: Guiding Your Social Media Strategy Through Measurement
Learn how to focus your social media measurements to what matters most in this interactive workshop designed to give you the tools to prove your social media is impactful. Matching metrics to your agency’s overall communication goals is paramount. This workshop will provide you with a solid “how to” method to match your agencies overall social media strategy with metrics – and take your strategy to the next level. After all, metrics do matter. (This interactive session will be designed to provide attendees with "how-to" logistics for working with Facebook Insights and Twitter analytics. The goal is for attendees to walk away with a deeper understand of how creating reports is done and the fact that there is no need to hire a third party for analytics - they can do it themselves.)