Using Video in Social Media for Community Engagement
Using Video in Social Media for Community Engagement
Online video is the future of public information and communications. New data tells us that video content on the web accounts for nearly three-quarters of traffic and reach. Leading marketing experts place video content in 2018 at 80 percent of all internet content. As traditional sources of news are shifting, direct social media communications channels are increasingly important. As part of this shift, video content cannot be underestimated as a way to reach community members. During the past few years, the City of West Hollywood has had success with a variety of approaches in using video to connect to important community concerns and communicate about key policy priorities.
Audiovisual storytelling, public service announcements, series webisodes, digital animations, short-form mini documentaries, and online ‘NewsBytes’ have all taken an increasingly prominent role in the City of West Hollywood’s outreach mix. Video content is also an extra reinforcement for media relations and civic participation. This breakout session will provide participants with information about the City of West Hollywood’s sometimes lighthearted (drag queens and flash mobs) and other times serious (homelessness and HIV/AIDS) approaches to producing and deploying video content.
The session will offer real-life examples of methods and best practices to creating video, leveraging social media following, and, ultimately, capturing the attention of community members.