Saving Public Officials from Themselves on Social Media
Saving Public Officials from Themselves on Social Media
Public official use of social media is gaining attention. But when it comes to blocking users, deleting comments, and going viral -- the attention isn’t always good for you and your agency! The challenge is: How can you convince public officials to follow the same best practices and policies you’ve put in place? This session will explore these prominent challenges and demonstrate how communicators can best prepare (and protect) their agencies. To help illustrate, Amy Blalock from the City of Durham will share how her team developed a social media policy for elected officials, and then managed to win approval from City Council. Additionally, Anil Chawla, CEO of ArchiveSocial, will share case studies involving public officials and shed light on how your agency can stay out of the headlines. The session will leave you with lessons learned and tactics that can be applied to better equip your agency for the increasingly wide adoption of social media by public officials. Audience participation in the discussion will be highly encouraged!