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SMALL BUSINESS
FINAL FOUR NEWS
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Final Four Business Tips: Be a Part of the Action!
The NCAA Final Four will be in San Antonio April 4- 7, 2025. This is an exciting opportunity for local businesses to take advantage of the anticipated $440M economic impact to San Antonio. With over 100k anticipated out-of town visitors and locals participating in festivities, business owners can prepare now to maximize customer experience and reach. Learn about what to expect and tips for local businesses to ready for game day.
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What Can Businesses Do?
- Beautification & Décor
- Decorate with Team Colors
- Hours of Operations
- Ensure Proper Staffing
- Friendly & Knowledgeable Staff
- Understand Road Closures Near You
- Use flower arrangements and plants to beautify your lobby, interior plaza and sidewalks.
- Deploy friendly, well-informed building and security personnel
- Ensure well-lit sidewalks and facades, entrances and lobbies.
- Refresh your space by touching up paint, power washing or cleaning exterior window.
- Decorate in team or Final Four colors.
- Understand road closures and re-routed traffic around downtown so you and your team can navigate to work.
- Consider extending restaurant operational hours on game days and stay open on Monday.
- Welcome out-of-town visitors with fun décor or specials. We can find ways to do this without violating event branding or copyrights and trademarks.
- Educate staff on Men's Final Four by ensuring they are familiar with the weekend events. You can find up-to-date information at ncaa.com/MFF.
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Semifinal Games - Saturday, April 5
Championship Game - Monday, April 7
- Reese's Men's Final Four Friday - April 4
- Men's Final Four Fan Fest - Aprl 4-7
- Men's Final Four Tip-Off Tailgate - April 4-7
- March Madness Music Festival - April 4-6
- Men's Final Four River Rally - April 5
- Men's Final Four Dribble - April 6
Fan Event Map
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