This Is Us: Transforming Government Communications Through Storytelling
This Is Us: Transforming Government Communications Through Storytelling
The changing media landscape has communication departments focused on becoming their own newsroom and many government communicators are back to their former careers: being reporters. However it’s not just about reporting your organization’s news to your residents; it’s also about telling your story. Compelling and powerful stories can be found everywhere in your organization and can be told through everything from newsletters and annual reports to social media posts and videos. Creative storytelling can connect with your residents on an emotional level and break through where traditional communications sometime struggle. What are the most important stories for your city to tell and what is the best way to craft those stories? What can transform a story from the mundane to the memorable? We’ll help you find the stories; discover how to tell them and how to leverage good stories to boost your organization’s profile.