Don't Leave Your Employees Behind
Don't Leave Your Employees Behind
As communications pros, we are asked to engage community members and seek news media coverage. But very often, our side job is sending messages to employees. Don’t let this fall off your list of priorities! Employees are already connected and can be ambassadors for your agency and community in an age of deep distrust of government organizations. Recruitment and retention can be a challenge in the government sector because we often struggle to help people understand how our service makes their life better.
Make sure you are creating two way communications with the people matter most – the ones who work with you every day. Take home tips to create strong, engaging employee communications, regardless of your organization's size or resources.
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