Branding

The Town of Zebulon is conducting a survey to solicit your ideas on the character and identity of the Zebulon community. Data collected in this survey will be used to develop a cohesive marketing and branding program that will look to leverage Zebulon unique assets and position it as a special place.

A Community Brand is a promise a place makes with its people. A successful brand will communicate that promise and deliver a positive image for resident's, visitors, and investors. The brand will be used to promote businesses and activities, recruit new investment, and contribute to the sense of pride that residents have of their home town.

Your participation is important to the success of this project. We appreciate you taking time to complete this short survey.

What is your home residence zip code?

Mark all of the below that describe you:

I live in Zebulon Town limits (can vote in Zebulon elections)

I work in Zebulon

I own a business in Zebulon

I don't live or work in the town limits, but come to Zebulon for shopping, events or recreation

Other

Closed to responses

How positive of an image do you think people in the REGION (outside of the town) have of Zebulon? Please comment on your response.

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Please give three words or phrases that you feel best describe the character and personality of Zebulon.

Closed to responses

If you were designing a postcard for Zebulon, what one image would you use that best describes the personality of the community?

Closed to responses

Similarly, if you were redesigning a "Welcome to Zebulon" sign at the town limits, what phrase or tag line would you use to describe the place?

Closed to responses

What specific places (destinations, businesses, etc.) within Zebulon would you recommend to a person visiting the community for the first time?

Closed for Comments

What do you feel is the biggest misconception about Zebulon?

Closed for Comments

What kinds of businesses, activities, or events do you feel are needed in Zebulon?

Closed to responses

What should be the focus of a strong IDENTITY for Zebulon. Please rank the following from 1 (LEAST IMPORTANT) to 5 (MOST IMPORTANT)

Closed to responses

What other communities do you feel Zebulon competes with in the region and why?

Closed for Comments

What distinguishes Zebulon from these other places?

Closed for Comments

Do you think Zebulon's identity is clearly communicated to locals and visitors within the region? This may be through logos, websites, brochures or other marketing materials.

Yes, the identity is apparent and clearly communicated through marketing.

No, the identity is not communicated well.

Closed to responses

How do you hear about activities, businesses and events in Zebulon (check all that apply)?

Social Media (Facebook, Instagram, Twitter, etc.)

Town of Zebulon website

Local business websites or social media (please specify below)

Newspaper (please specify below)

Television/Radio

Magazines (please specify below)

Email blasts or digital newsletters

Mailers, flyers, or print brochures

Word of Mouth

Other

Closed to responses

What are ways that you feel Zebulon can be better promoted (check all that apply)?

Increased Social Media

Brochures

Branded Wayfinding (directional signage to destinations)

Advertising

Billboards

Print maps highlighting unique districts & destinations

Downtown Kiosk

Enhanced presence on regional websites

Other

Closed to responses

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Branding

Branding

Question title

What is your home residence zip code?

Question title

Mark all of the below that describe you:

Question title

How positive of an image do you think people in the REGION (outside of the town) have of Zebulon? Please comment on your response.

Question title

Please give three words or phrases that you feel best describe the character and personality of Zebulon.

Question title

If you were designing a postcard for Zebulon, what one image would you use that best describes the personality of the community?

Question title

Similarly, if you were redesigning a "Welcome to Zebulon" sign at the town limits, what phrase or tag line would you use to describe the place?

Question title

What specific places (destinations, businesses, etc.) within Zebulon would you recommend to a person visiting the community for the first time?

Question title

What do you feel is the biggest misconception about Zebulon?

Question title

What kinds of businesses, activities, or events do you feel are needed in Zebulon?

Question title

What should be the focus of a strong IDENTITY for Zebulon. Please rank the following from 1 (LEAST IMPORTANT) to 5 (MOST IMPORTANT)

Question title

What other communities do you feel Zebulon competes with in the region and why?

Question title

What distinguishes Zebulon from these other places?

Question title

Do you think Zebulon's identity is clearly communicated to locals and visitors within the region? This may be through logos, websites, brochures or other marketing materials.

Question title

How do you hear about activities, businesses and events in Zebulon (check all that apply)?

Question title

What are ways that you feel Zebulon can be better promoted (check all that apply)?