Having Fun With Serious Topics: Pipes, Ports n' Poop
Having Fun With Serious Topics: Pipes, Ports n' Poop
The session covers how to raise awareness, build brand identity and change behaviors with public education campaigns and community outreach efforts using creative marketing strategies. With so many messages and various platforms in which to gain audience awareness, serious topics have to fight for attention.
Using creative messaging campaigns and interesting visual elements appeals to demographics that typically do not consider "serious" messages. Wastewater treatment work, environmental concerns, public transportation, seaport operations and investment in public infrastructure aren't hot-topics around the water cooler. We'll discuss what to do before, during and after construction as well as effective communication channels, the importance of cohesive messaging, engaging materials and a few (many?) poop jokes.