Print VS Digital Outreach

Print VS Digital Outreach

How do YOU want to hear from the City of Pinole? Help us determine best outreach by answering these 5 quick questions:

City of Pinole, CA Survey

How do you usually find out about local news, events, and programs?

Digital method (e.g., social media, City-website, PCTV, e-newsletter)

66%

Printed flyers (e.g., mailed to home, handed out at events or banners around town)

30%

Other (please specify):

3%

Closed to responses | 181 Responses

City of Pinole, CA Survey

Which method(s) do you prefer for receiving information from the City? (Choose up to two)

E-newsletter

74%

Printed flyers

34%

City website

26%

Social Media/PCTV

21%

Banners/posters

14%

Other (please specify):

3%

Closed to responses | 181 Responses

City of Pinole, CA Survey

If printed flyer were only available on 100% recycled paper and utilized fewer colors to minimize costs, would you still be interested in receiving them?

No, I'd prefer digital alternatives

54%

Yes, I'd still want printed flyers

42%

Maybe, it would depend on their appearance

4%

Closed to responses | 175 Responses

City of Pinole, CA Survey

If creating and distributing printed flyers require extra city resources, how would that impact your choice?

I'd switch to digital formats

69%

I'd still prefer printed communication

22%

Doesn't make a difference to me either way

9%

Closed to responses | 176 Responses

City of Pinole, CA Survey

How often do you reference printed flyers after receiving them?

Occasioinally - I skim them, then recycle

44%

Often - I read and keep them for reference

35%

Rarely - I don't read them or I recycle them quickly

21%

Closed to responses | 174 Responses

Thank you for helping us improve communication with the Pinole community!