Imagine 2040 Plan

Over the last year, the City of La Crosse and Downtown Mainstreet have been updating the city’s downtown plan, Imagine 2040.  While concepts were shared at the open house (www.imaginedowntownlacrosse.com), the plan represents additional supporting narrative and graphics to communicate the strategies for the future.  Download the publication and learn about the plan’s five major themes, including:

  • A Market for New Development
  • A Network of Strong Neighborhoods
  • A Connected City
  • A Destination for All People
  • A Confluence of Nature

Download the Plan Here

Virtual Open House

See the Virtual Open House to view concepts and give your feedback!

Guiding Themes

Since June we have been collecting feedback in person, through the online survey and interactive map, and virtually during one-on-one and group discussions. All this information has been used to create...

Downtown Survey

Help us design a more resilient, vibrant, and inclusive downtown!  Your voice is crucial to help La Crosse define the most important issues within downtown to begin to plan for the next...

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What ideas or concerns do you have for downtown La Crosse?

On the map below click "add point" to add pins to locations within the project boundary (outlined in yellow) you think need attention.

Consider topics such as the need for new transit stops or bike lanes, the location of parks and open space, identification of downtown gateway enhancements, dangerous pedestrian crossings, parking locations, public improvements such as lighting, seating, and landscaping and any other improvements you think would help downtown thrive.

In the News

‘Imagine 2040’ provide path for resiliency, growth for businesses in downtown La Crosse: https://www.news8000.com/imagine-2040-provide-path-for-resiliency-growth-for-businesses-in-downtown-la-crosse/

City Outlines Future Plans for Downtown: https://wxow.com/2020/08/13/the-city-of-la-crosse-outlines-their-heart-of-the-city-vision-plan-for-the-next-20-years/

Steering Committee Starts work on 2040 La Crosse Downtown Plan: https://www.wizmnews.com/2020/07/27/steering-committee-starts-work-on-2040-la-crosse-downtown-plan/

Downtown project seeks artists to chalk it up for city’s 2040 vision: https://www.news8000.com/downtown-project-seeks-artists-to-chalk-it-up-for-citys-2040-vision/

Community members encouraged to take part in shaping the future of La Crosse: https://www.news8000.com/community-members-encouraged-to-take-part-in-shaping-the-future-of-la-crosse/

We Want to Hear From You!

Send us an email if you have any additional feedback, questions, or concerns. 

[email protected]

We Want to Hear From You!

Send us an email if you have any additional feedback, questions, or concerns. 

[email protected]

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June: Round 1 Focus Groups

The project team will be meeting virutally with hundreds of downtown business and building owners, residents, community leaders, and civic groups to learn more about downtown La Crosse through small group discussions.

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July: Take the Survey!

We want to hear from you! Make sure you follow the link to the left and take the survey which will be open throughout the project. Your feedback and perceptions of downtown and ideas for its growth are important to shaping the plans recommendations.

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July 22-24: Reconnaissance

The project team will be in La Crosse to tour the downtown with the steering committee, take photos, and get to know the area.

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July 24-25: Join Us at the Farmers Market

More information will be available at a Farmers Market booth. Stop by Friday night or Saturday morning to learn more.

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August 11-13: Share Your Big Ideas!

Join us August 11th to the 13th at one of our socially distanced stations on Main Street between Civic Center Park and 5th Ave S.  Look at emerging concepts and tell us your big idea for the Image 2040 La Crosse Downtown Plan. Help us design a more resilient and healthier downtown!  Your energetic voice is crucial!

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September 14-18: Continued Engagement

Members of the team will be in La Crosse to talk with business owners and meet with neighborhood residents. Public input is still important and we encourage you to participate in focus group meetings and take the survey. The project team will be working with the steering committee to refine your concepts from the August Design Studio. 

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October: Round 2 Focus Groups

We will continue to refine the design concepts in preparation of getting your feedback in November before creating the final plan. This may include additional focus group interviews and one-on-one discussions to make sure we captured everyones voice.

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November-February: Pulse Check

We will be sharing some of the emerging themes and begin drafting the document contents. Check out the short video to the left to review the five major themes.

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March-July: Open House

Everyone is invited to attend the Open House to learn about the concept in the plan and give feedback.  The physical space is located at the La Crosse Public Library (800 Main Street), while the virtual space (www.rdgusa.com/pano/imagine2040) is available at your convenience at any time.  We want to hear from you.

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April: Committee Workshop

The steering committee will review the plan document that reflects feedback from the Open House.

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April-June

The drafting of the plan will be in its final stage before proceeding to the formal approval process.

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August Approval Process

Approval Process