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Guilford County Brand Survey

Guilford County Brand Survey

Guilford County is building a unifying county brand that will represent the county’s government, community, and sense of place. Currently, we are in the research phase of the project. This research, including the results of this survey, will help us better understand the Guilford County experience and inform the creation of a brand story, brand principles, and corresponding visual components – a graphic or word mark, also known as a logo. Thank you for your participation.

(required) How connected do you feel to the idea of Guilford County as a unified community (across all its municipalities)?

Very connected – I feel a strong sense of unity with the broader county
Somewhat connected – I feel some connection, but it's not top-of-mind
Slightly connected – I acknowledge we're one county, but it doesn't resonate with me
Not connected – I primarily identify with my individual city/town, not the county as a whole
Not sure
Closed to responses

(required) When you think about Guilford County as a unified community, how does it influence your view of the area?

It makes me feel more proud and positive about living/working here
It has some positive effect on how I view the county
It doesn't really change how I feel about the county
It actually makes me feel less connected to the county
I haven't really thought about it
Closed to responses

(required) Have you heard of a brand or slogan called "One Guilford"?

Yes, I've definitely heard of it
Maybe – it sounds familiar, but I'm not sure
No, I haven't heard of it
Not sure
Closed to responses

(required) What do you think "One Guilford" is meant to communicate? (Choose the best answer)

That all the cities and towns in Guilford County should work together as one unified community
That Guilford County is better than other counties
A promotional campaign to attract tourists
I'm not sure what it's meant to communicate
Other (please describe)
Closed to responses

(required) How effective do you think "One Guilford" is in delivering the message you feel it is meant to communicate?

Not effective at all
46%
Not very effective
37%
Effective
13%
Very effective
5%
Closed to responses | 151 Responses

(required) Age Range in Years

60-78
43%
44-59
32%
28-43
18%
79 and up
6%
18-27
1%
Closed to responses | 150 Responses

(required) Race/Ethnicity

Caucasian/White
84%
Other
8%
Black or African American
6%
Asian
1%
Hispanic or Latino
1%
Native Hawaiian or Pacific Islander
1%
American Indian or Native Alaskan
0%
Closed to responses | 149 Responses

(required) Zip Code