2024 Mississippi Today Reader Survey

Thank you for your willingness to complete a brief survey for Mississippi Today, a statewide nonprofit newsroom with a mission to create informed Missisisppians.

We expect this survey to take 5 minutes to complete and all feedback is collected anonymously. We will not share your answers with anyone or sell your information to outside parties. Our goal here is to understand how we can do better and to make sure we are meeting the needs of the people we aim to serve.

How familiar are you with Mississippi Today and our work? Please choose the category you best fit into.

I have never heard of you before today.

I have heard of you, but I don't read you.

I have been following you for less than a month.

I have been following you for more than a month.

I have been following you for more than six months.

I have been following you for more than a year.

Closed to responses

What is your zip code? We want to understand generally where you are located to see if we are reaching our entire community.

Of the areas that Mississippi Today currently covers, what is the most important to you?

Health

Environment

Education

Government

Justice

Sports

Other

Closed to responses

Where do you currently get news and information about Mississippi?

Closed for Comments

Where do you tend to find news? Select all that apply.

Television News (Network - ex. NBC, ABC, CBS or Public - ex. PBS affiliate)

Public radio station (ex. NPR affiliate)

Website of an independent or nonprofit local news organization

Website or app of a local or regional print newspaper

Local or regional print newspaper

News aggregator (ex. Google News, Apple News)

Social media platforms (ex. Facebook, Twitter, Instagram, LinkedIn, Reddit, YouTube)

Email newsletter from a local or regional source

Podcast

Smart speakers (ex. Google Home, Amazon Echo)

Other

Closed to responses

Where do you interact with Mississippi Today the most? Please rank the options below.

Closed to responses

Do you have a question that we could answer or a resource need that we might be able to fill?

Closed for Comments

What's missing from Mississippi Today's coverage?

Closed for Comments

Mississippi Today is a nonprofit organization. Donations help cover the cost of our original reporting. What would motivate you to donate to Mississippi Today?

Just ask

Help me better understand why you need my money.

Offer me some exclusive benefits.

Publish unique content I can't get anywhere else.

Nothing. I'll never become a member or make a donation to you.

I'm already a member!

Other

Closed to responses

In the past year, have you done any of the following as a result of reading Mississippi Today's journalism? Select all that apply.

Shared an article with a friend, family member or neighbor

Attended an event

Voted in a local election

Participated in a community discussion (school board meeting, town hall, etc)

Visited a community business

Contributed money to a cause, event or business

Other

Closed to responses

If Mississippi Today ceased to exist tomorrow, you would:

Feel you've lost a source of information that you can't find anywhere else.

Feel you've lost a source of information, but you can find the information elsewhere.

You would not be impacted one way or another.

Closed to responses

How likely is it that you would recommend Mississippi Today to a friend or colleague?

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What do you get from Mississippi Today that you can't get anywhere else?

Closed for Comments

Do you think readers of news should help fund it?

No, because news producers make enough money from other sources

No, because the news should be free

Yes, because people who benefit from something should pay for it

Yes, because quality news is in danger of disappearing

Other

Closed to responses

What one word best describes Mississippi Today?

Closed for Comments

What is your age?

Under 18

18-25

26-35

36-45

46-55

56-65

66-75

Over 75

Prefer not to answer

Closed to responses

To which gender do you most identify?

Man

49%

Woman

48%

Prefer not to answer

Non-binary

Other

Closed to responses | 920 Responses

Do you identify as a member of the LGBTQIA community?

Yes

Prefer not to answer

Closed to responses

What is your highest formal education level?

High School/GED

Some College

Associate's Degree

Bachelor's Degree

Graduate or Professional Degree

Closed to responses

What is your race/ethnicity?

White

Black or African-American

Hispanic, Latino, or Spanish

Asian

American Indian or Alaska Native

Native Hawaiian or Other Pacific Islander

Other

I prefer not to answer

Closed to responses

What is your annual household income?

Less than $25,000

$25,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

Prefer not to answer

Closed to responses

* Could we potentially contact you to follow up on this survey and to get your feedback about improvements we might make to better meet your needs? If so, please enter your name and email address below.

You’ve reached the end! Thank you for your time and feedback—we deeply appreciate that you took the time to help us better serve you and our entire community. Please click the submit survey button below!

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2024 Mississippi Today Reader Survey

2024 Mississippi Today Reader Survey

Question title

How familiar are you with Mississippi Today and our work? Please choose the category you best fit into.

Question title

What is your zip code? We want to understand generally where you are located to see if we are reaching our entire community.

Question title

Of the areas that Mississippi Today currently covers, what is the most important to you?

Question title

Where do you currently get news and information about Mississippi?

Question title

Where do you tend to find news? Select all that apply.

Question title

Where do you interact with Mississippi Today the most? Please rank the options below.

Question title

Do you have a question that we could answer or a resource need that we might be able to fill?

Question title

What's missing from Mississippi Today's coverage?

Question title

Mississippi Today is a nonprofit organization. Donations help cover the cost of our original reporting. What would motivate you to donate to Mississippi Today?

Question title

In the past year, have you done any of the following as a result of reading Mississippi Today's journalism? Select all that apply.

Question title

If Mississippi Today ceased to exist tomorrow, you would:

Question title

How likely is it that you would recommend Mississippi Today to a friend or colleague?

Question title

What do you get from Mississippi Today that you can't get anywhere else?

Question title

Do you think readers of news should help fund it?

Question title

What one word best describes Mississippi Today?

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What is your age?

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To which gender do you most identify?

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Do you identify as a member of the LGBTQIA community?

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What is your highest formal education level?

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What is your race/ethnicity?

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What is your annual household income?

Question title

* Could we potentially contact you to follow up on this survey and to get your feedback about improvements we might make to better meet your needs? If so, please enter your name and email address below.