{"id":213987,"date":"2022-03-01T06:00:36","date_gmt":"2022-03-01T10:00:36","guid":{"rendered":"https:\/\/publicinput.com\/wp\/?p=213987"},"modified":"2025-12-18T22:49:31","modified_gmt":"2025-12-18T14:49:31","slug":"vab2022","status":"publish","type":"post","link":"https:\/\/publicinput.com\/wp\/2022\/03\/01\/vab2022\/","title":{"rendered":"Virginia Beach Expands Their Community Engagement Reach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"213987\" class=\"elementor elementor-213987\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f434d07 e-flex e-con-boxed e-con e-parent\" data-id=\"6f434d07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa10a74 elementor-widget elementor-widget-text-editor\" data-id=\"7fa10a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>Virginia Beach Communication Department Expands Their Reach 800%<\/b><\/h4><p>As the state of Virginia\u2019s most populous urban area,\u00a0Virginia Beach, like many cities, works to expand their reach and increase public involvement accessibility in a meaningful way.\u00a0 In December of 2017, the City began using the PublicInput PlatformTM\u00a0to address the challenge of engaging stakeholders around a variety of projects, large and small.\u00a0\u00a0<br \/><br \/><\/p><p>To do this, Virginia Beach took a mixed mode approach to public engagement with a combination of virtual and traditional tactics that increased engagement by giving the community multiple and familiar ways to participate.\u00a0\u00a0<br \/><br \/><\/p><p>Here is a snapshot of of the 2018-2019 engagement case study results highlighting the three active Virginia Beach Projects (read the full case study\u00a0<a href=\"https:\/\/blog.publicinput.com\/wp-content\/uploads\/2021\/05\/Virginia-Beach-VA-Citywide-community-engagement-success-on-projects-big-and-small.pdf\">HERE<\/a>):<\/p><ul><li aria-level=\"1\">2.5K Entertainment District Project participants with 50K+ responses and comments<\/li><li aria-level=\"1\">2.5K Dome Site Project participants with 60K+ responses and comments<\/li><li aria-level=\"1\">2.2K Planning &amp; Beyond (2019) participants with 115K responses and comments<\/li><\/ul><p>Today, Virginia Beach continues to employ a mixed mode approach using the PublicInput Platform \u2122 and has reached over a million people, an increase of 800%, in the four years since the initial engagement success was reported.\u00a0 Interim Communications Director, Tiffany Russell, APR, and her team serve the City of Virginia Beach to deliver full-service strategic and tactical communication solutions supporting\u00a0 citywide and department-led initiatives.<br \/><br \/><\/p><p>The Virginia Beach Communications team is responsible for a holistic array of services and support to the organization and the community at large, including accessible special events planning and compliant public involvement efforts.<\/p><p>Between the 2018 progress report and February of 2022 Virginia Beach has multiplied participant engagement eight times (778%) and responses and comments increased by four times (413%).\u00a0\u00a0<br \/><br \/><\/p><p>Here is a comparative look at the engagement reach over time:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fcc9a elementor-widget elementor-widget-image\" data-id=\"f2fcc9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update-1024x576.png\" class=\"attachment-large size-large wp-image-230912\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update-1024x576.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update-300x169.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update-768x432.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update-1536x864.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Response-Update.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f155abe elementor-widget elementor-widget-text-editor\" data-id=\"f155abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Virginia Beach Communications Department supports a\u00a0 variety of projects and initiatives for the City and has averaged around 24 active projects annually since 2018.\u00a0 Annual \u201cvisitors\u201d average around 39k per year during this same time period.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e5b7f elementor-widget elementor-widget-image\" data-id=\"45e5b7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update-1024x576.png\" class=\"attachment-large size-large wp-image-230913\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update-1024x576.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update-300x169.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update-768x432.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update-1536x864.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Visitor-Update.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b7474 elementor-widget elementor-widget-image\" data-id=\"07b7474\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update-1024x576.png\" class=\"attachment-large size-large wp-image-230914\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update-1024x576.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update-300x169.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update-768x432.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update-1536x864.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VB-Projects-Update.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12578c3 elementor-widget elementor-widget-text-editor\" data-id=\"12578c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>Keys To Sustained Increases In Engagement<\/b><\/h4><p>Virginia Beach has used a variety of methods to sustain the increases in engagement over time.\u00a0 These include:<br \/><br \/><\/p><p><strong>Establishing a consistent public engagement approach across departments<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3130e elementor-widget elementor-widget-image\" data-id=\"9c3130e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Engagement-Hub-1024x674.png\" class=\"attachment-large size-large wp-image-230917\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Engagement-Hub-1024x674.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Engagement-Hub-300x197.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Engagement-Hub-768x505.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Engagement-Hub.png 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e450ca elementor-widget elementor-widget-text-editor\" data-id=\"8e450ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Collecting contact information with every engagement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e76c56 elementor-widget elementor-widget-image\" data-id=\"3e76c56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"845\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segment-Map.png\" class=\"attachment-large size-large wp-image-230916\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segment-Map.png 769w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segment-Map-273x300.png 273w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e50c3 elementor-widget elementor-widget-text-editor\" data-id=\"e2e50c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Notifying past participants with each engagement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c5892 elementor-widget elementor-widget-image\" data-id=\"c0c5892\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"605\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segments.png\" class=\"attachment-large size-large wp-image-230919\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segments.png 488w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/VBVA-Segments-242x300.png 242w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b10ec elementor-widget elementor-widget-text-editor\" data-id=\"21b10ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Read more about the Virginia Beach initial engagement success in the\u00a0<a href=\"https:\/\/blog.publicinput.com\/wp-content\/uploads\/2021\/05\/Virginia-Beach-VA-Citywide-community-engagement-success-on-projects-big-and-small.pdf\">full case study here<\/a>.<br \/><br \/><\/p><p>Want to learn more about how your communication department can expand community reach through a mixed tactical approach?\u00a0 Request a chat with an expert, but completing the request a demo form below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bf1ef elementor-widget elementor-widget-button\" data-id=\"c4bf1ef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.publicinput.com\/request-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Virginia Beach Communication Department Expands Their Reach 800% As the state of Virginia\u2019s most populous urban area,\u00a0Virginia Beach, like many cities, works to expand their reach and increase public involvement accessibility in a meaningful way.\u00a0 In December of 2017, the City began using the PublicInput PlatformTM\u00a0to address the challenge of engaging stakeholders around a variety [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":220816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1512,1514,1509],"tags":[1536,1473,1537,1538,1362,1539,1540],"class_list":["post-213987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-local-governments","category-resources","tag-communications-department","tag-local-governments","tag-mixed-approach","tag-offline","tag-public-engagement","tag-segment","tag-virtual"],"jetpack_featured_media_url":"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png","rttpg_featured_image_url":{"full":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false],"landscape":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false],"portraits":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false],"thumbnail":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234-150x150.png",150,150,true],"medium":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234-300x176.png",300,176,true],"large":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false],"1536x1536":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false],"2048x2048":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2022\/03\/VAB-Feature_400x234.png",400,234,false]},"rttpg_author":{"display_name":"Tricia Thomas","author_link":"https:\/\/publicinput.com\/wp\/author\/triciathomas\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/publicinput.com\/wp\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/local-governments\/\" rel=\"category tag\">Local Governments<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/resources\/\" rel=\"category tag\">Resources<\/a>","rttpg_excerpt":"Virginia Beach Communication Department Expands Their Reach 800% As the state of Virginia\u2019s most populous urban area,\u00a0Virginia Beach, like many cities, works to expand their reach and increase public involvement accessibility in a meaningful way.\u00a0 In December of 2017, the City began using the PublicInput PlatformTM\u00a0to address the challenge of engaging stakeholders around a variety&hellip;","_links":{"self":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/213987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/comments?post=213987"}],"version-history":[{"count":3,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/213987\/revisions"}],"predecessor-version":[{"id":230922,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/213987\/revisions\/230922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media\/220816"}],"wp:attachment":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media?parent=213987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/categories?post=213987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/tags?post=213987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}