{"id":215620,"date":"2022-09-13T13:06:59","date_gmt":"2022-09-13T17:06:59","guid":{"rendered":"https:\/\/publicinput.com\/wp\/?p=215620"},"modified":"2025-12-12T00:10:29","modified_gmt":"2025-12-11T16:10:29","slug":"inclusive-community-engagement-example-hillsborough-county","status":"publish","type":"post","link":"https:\/\/publicinput.com\/wp\/2022\/09\/13\/inclusive-community-engagement-example-hillsborough-county\/","title":{"rendered":"Inclusive Community Engagement that Reaches Rural &#038; Urban Populations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"215620\" class=\"elementor elementor-215620\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77dc9a68 e-flex e-con-boxed e-con e-parent\" data-id=\"77dc9a68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55752ad elementor-widget elementor-widget-text-editor\" data-id=\"55752ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Community Engagement Example: Hillsborough County, Florida<\/h2><p>Hillsborough County is the fourth-largest county in Florida, including Tampa, and accounts for 14% of the state population.\u00a0 With the mix of rural and urban populations that span the 1,266 square mile jurisdiction, Hillsborough County has a host of challenges associated with offering community engagement opportunities for the diverse communities located within its borders.<\/p><h2>The Challenge of Reopening Hillsborough<\/h2><p>In spring of 2021, the County began developing a plan to loosen restrictions associated with the COVID-19 pandemic.\u00a0 With the planned return to pre-COVID levels of activity, the County identified the need to better understand community member perspectives around the reopening.\u00a0 Acknowledging the potential for a host of challenges and concerns associated supporting the health and safety of the community amid the planned reopening, the County sought to collect input that would support efforts to restore and reboot the local economic and community-based needs.\u00a0\u00a0<br \/><br \/><\/p><p>The community engagement challenge revolved around the need for an inclusive engagement effort that addressed the diverse needs and preferences of both rural and urban communities.\u00a0Additionally, language accessibility was a high priority for the nearly 30% of Hillsborough County residents who reported \u201cspeaking a language other than English at home.\u201d\u00a0<\/p><h2>Inclusive Community Engagement Powered by PublicInput<\/h2><p>In an effort to understand the perceived community priorities, Hillsborough County launched a survey campaign to initiate a community-wide conversation about economic efforts, public safety measures, and the general public opinion on topics ranging from employment, recreation, quality of life and business ownership.\u00a0<br \/><br \/><\/p><p>In order to maximize the diversity of responses, the County implemented a mixed-mode approach to the survey campaign.\u00a0 This approach provided offerings in Spanish as well as used the PublicInput auto-translation services for other languages that were needed.\u00a0 Community engagement efforts included:\u00a0<br \/><br \/><\/p><ul><li aria-level=\"1\">A multilingual online survey<\/li><li aria-level=\"1\">SMS Text outreach in both English and Spanish<\/li><li aria-level=\"1\">Assertive and strategic marketing efforts between the County and the local media outlets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6c0c elementor-widget elementor-widget-image\" data-id=\"2da6c0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text-1024x791.png\" class=\"attachment-large size-large wp-image-229812\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text-1024x791.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text-300x232.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text-768x593.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text-1536x1187.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-SMS-Text.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88cf82c elementor-widget elementor-widget-text-editor\" data-id=\"88cf82c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><em>Above Image Caption:<\/em>\n\nPublicInput SMS Text surveys are customizable with over 100 languages options available.<\/blockquote>\nAs part of their larger community engagement efforts, the County established an <a href=\"https:\/\/publicinput.com\/Portal\/G1506\">online Engagement &amp; Education<\/a>\u00a0hub for public education, outreach, and listening efforts to help guide decision-makers when considering issues that impact the future of their community.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c527c elementor-widget elementor-widget-image\" data-id=\"75c527c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-1024x363.png\" class=\"attachment-large size-large wp-image-229813\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-1024x363.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-300x106.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-768x273.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-1536x545.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png 1885w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c878a9 elementor-widget elementor-widget-text-editor\" data-id=\"9c878a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This self-service page functioned as one of the methods community members could learn and gain access to the\u00a0<a href=\"https:\/\/publicinput.com\/T1888\">Hillsborough County reopening project page<\/a>, survey, and eventually the results of the initiative.\u00a0<br \/><br \/><\/p><p>The project survey collected demographic and geographic (zip code) information from participating community members to help provide insight to decision makers about the perceptions of those living in the County\u2019s three cities and unincorporated areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9e6ca elementor-widget elementor-widget-image\" data-id=\"da9e6ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2-1024x594.png\" class=\"attachment-large size-large wp-image-229814\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2-1024x594.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2-300x174.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2-768x445.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2-1536x891.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-equity-map-2.png 1609w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4100632 elementor-widget elementor-widget-text-editor\" data-id=\"4100632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><em>Above Image Caption:\u00a0<\/em>\n\n<a href=\"https:\/\/publicinput.com\/wp\/public-equity-mapping\/\">Equity Mapping<\/a>\u00a0allows project managers to see the populations they are reaching at a glance.<\/blockquote>\n\nUsing the PublicInput Comment Analysis, CRM and Dynamic Reporting features, the County was able to quickly and easily analyze over 17k survey submissions and 30k comments collected from Hillsborough community members.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf3a5a elementor-widget elementor-widget-image\" data-id=\"adf3a5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard-1024x791.png\" class=\"attachment-large size-large wp-image-229815\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard-1024x791.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard-300x232.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard-768x593.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard-1536x1187.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dashboard.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e205dc elementor-widget elementor-widget-text-editor\" data-id=\"3e205dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><em>Above Image Caption:<\/em>\n\nThe\u00a0<a href=\"https:\/\/publicinput.com\/wp\/public-engagement-hub\/\">Engagement Hub<\/a>\u00a0comment analysis uses smart technology to automatically pull out sentiment (red\/green = positive\/negative) and common keywords found among comments.<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6078186 elementor-widget elementor-widget-image\" data-id=\"6078186\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM-1024x791.png\" class=\"attachment-large size-large wp-image-229816\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM-1024x791.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM-300x232.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM-768x593.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM-1536x1187.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-CRM.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc331cf elementor-widget elementor-widget-text-editor\" data-id=\"cc331cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><blockquote><p><em>Above Image Caption:<\/em><\/p><p>The\u00a0<a href=\"https:\/\/publicinput.com\/wp\/public-crm\/\">CRM<\/a>\u00a0creates opportunities for strategic communication, outreach, and follow-up possible using the collected participant data.<\/p><\/blockquote><\/div><\/div><div class=\"et_pb_module et_pb_divider_3 et_pb_space et_pb_divider_hidden\"><div class=\"et_pb_divider_internal\">In particular, the <a href=\"https:\/\/publicinput.com\/report?id=6250\">PublicInput dynamic reporting feature<\/a>\u00a0provided the County project team and decision-makers with an at-a-glance interactive view of the project\u2019s associated participant data.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457c8b1 elementor-widget elementor-widget-image\" data-id=\"457c8b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1-1024x791.png\" class=\"attachment-large size-large wp-image-229817\" alt=\"\" srcset=\"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1-1024x791.png 1024w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1-300x232.png 300w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1-768x593.png 768w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1-1536x1187.png 1536w, https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hillsborough-Dynamic-Report-View-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f45c03 elementor-widget elementor-widget-text-editor\" data-id=\"9f45c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em>Above Image Caption:\u00a0<\/em><\/p><p><a href=\"https:\/\/publicinput.com\/report?id=6250\">PublicInput dynamic reporting<\/a>\u00a0creates an interactive and shareable reporting experience for project managers, decision makers, and stakeholders.<\/p><\/blockquote><p><span style=\"color: #333333; font-size: 26px;\">The Outcome<\/span><\/p><p>The Hillsborough County team heard from over 17k community members over a period of two weeks.\u00a0 The impressive sample size was achieved using a strategic mixed-mode community engagement approach paired with an assertive marketing effort using local media and text messaging translated in both English and Spanish.<br \/><br \/><\/p><p>The County was able to meet the challenge of deploying an inclusive community engagement strategy that took into consideration the geographic and demographic needs and preferences of the community and allowed:<br \/><br \/><\/p><ul><li aria-level=\"1\">Decision-makers to quickly and easily pull real time reports illustrating community member needs and preferences.<\/li><li aria-level=\"1\">County staff to quickly respond to public questions and concerns with appropriate resources.<\/li><\/ul><p>With more than 4k subscribers added to the\u00a0<a href=\"https:\/\/publicinput.com\/wp\/public-crm\/\">PublicInput CRM<\/a>\u00a0from the Reopening project, Hillsborough County is also well positioned for future outreach and communication efforts with the identified subset of engaged community members.<br \/><br \/><\/p><p>Want to learn more about the PublicInput inclusive community engagement features? Book a tour today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1745a4a e-flex e-con-boxed e-con e-parent\" data-id=\"1745a4a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a60bc elementor-widget elementor-widget-button\" data-id=\"c2a60bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.publicinput.com\/request-a-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Product Tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Community Engagement Example: Hillsborough County, Florida Hillsborough County is the fourth-largest county in Florida, including Tampa, and accounts for 14% of the state population.\u00a0 With the mix of rural and urban populations that span the 1,266 square mile jurisdiction, Hillsborough County has a host of challenges associated with offering community engagement opportunities for the diverse [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":229813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1358,1512,1513,1514,1509],"tags":[1533,1387,1564,1534,1565],"class_list":["post-215620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-studies","category-local-gov-featured","category-local-governments","category-resources","tag-community-diverse","tag-community-engagement","tag-county-government","tag-diverse-communities","tag-language-access-community-engagement"],"jetpack_featured_media_url":"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png","rttpg_featured_image_url":{"full":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png",1885,669,false],"landscape":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png",1885,669,false],"portraits":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png",1885,669,false],"thumbnail":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-150x150.png",150,150,true],"medium":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-300x106.png",300,106,true],"large":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-1024x363.png",1024,363,true],"1536x1536":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner-1536x545.png",1536,545,true],"2048x2048":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2025\/12\/Hub-banner.png",1885,669,false]},"rttpg_author":{"display_name":"Tricia Thomas","author_link":"https:\/\/publicinput.com\/wp\/author\/triciathomas\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/publicinput.com\/wp\/category\/blog\/\" rel=\"category tag\">Blog<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/local-gov-featured\/\" rel=\"category tag\">Local Gov Featured<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/local-governments\/\" rel=\"category tag\">Local Governments<\/a> <a href=\"https:\/\/publicinput.com\/wp\/category\/resources\/\" rel=\"category tag\">Resources<\/a>","rttpg_excerpt":"Community Engagement Example: Hillsborough County, Florida Hillsborough County is the fourth-largest county in Florida, including Tampa, and accounts for 14% of the state population.\u00a0 With the mix of rural and urban populations that span the 1,266 square mile jurisdiction, Hillsborough County has a host of challenges associated with offering community engagement opportunities for the diverse&hellip;","_links":{"self":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/215620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/comments?post=215620"}],"version-history":[{"count":6,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/215620\/revisions"}],"predecessor-version":[{"id":229894,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/215620\/revisions\/229894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media\/229813"}],"wp:attachment":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media?parent=215620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/categories?post=215620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/tags?post=215620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}