{"id":223422,"date":"2024-02-12T14:41:10","date_gmt":"2024-02-12T18:41:10","guid":{"rendered":"https:\/\/publicinput.com\/wp\/?p=223422"},"modified":"2025-12-09T05:15:06","modified_gmt":"2025-12-08T21:15:06","slug":"ncdot-centralizes-data-standardizes-public-engagement-process","status":"publish","type":"post","link":"https:\/\/publicinput.com\/wp\/2024\/02\/12\/ncdot-centralizes-data-standardizes-public-engagement-process\/","title":{"rendered":"NCDOT Centralizes Data and Standardizes Its Public Engagement Process with PublicInput"},"content":{"rendered":"\t\t
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The North Carolina Department of Transportation (NCDOT) oversees maintenance of approximately 80,000 miles of roadway and 18,000 bridges and culverts statewide.\u00a0 It also manages programs supporting rail, aviation, ferry, public transit, and bicycle and pedestrian transportation.

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Historically,\u00a0 NCDOT has been recognized as a thought leader and innovator among DOTs, particularly in communications and public engagement. Several teams focus on improving transparency and building relationships with North Carolina residents to ensure projects are planned, developed, and delivered efficiently.<\/p>

Connecting Consultants to Create A Culture of Data Accuracy<\/b><\/h2>

The Public Involvement, Community Studies, and Visualization (PICSViz) Group, located in the Central Office\u2019s Technical Services Division, plays a significant role in achieving these goals by handling each and every project that moves through the Environmental Division. Coordinating with dozens of consulting firms managing over 400 projects in the state\u2019s Capital Program, PICSViz has achieved demonstrable increases in efficiency. By coaching consultants to integrate the\u00a0PublicInput Platform<\/a>\u00a0into their engagement plans, PICSViz has laid the foundation for a source of truth that maintains transparency with stakeholders and allows the DOT to close gaps in accurate and timely information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Integrating Outreach and Public Engagement Tools to Streamline Workflows and Save Time<\/b><\/h2>

Historically, DOTs of all sizes know the value in tailored communication strategies that are based on the needs or preferences of unique communities. These tactics include working with Community Based Organizations, leveraging\u00a0social media<\/a>, hosting\u00a0public meetings<\/a>, and creating\u00a0online engagement hubs<\/a>. While the public benefits greatly from this type of accessibility, the workload required to aggregate input and develop insights can be prohibitive, as well as prone to error or omission.\u00a0

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PublicInput automates much of the standardized process that Dianne Wilson of NCDOT created, including capturing contact information for future use.\u00a0 \u201cThe first question we ask on every survey is if you would like to be added to our email list,\u201d says Wilson. Capturing this information allows for automated messaging to be delivered at key points during project development to ensure any potential objections or concerns are directly addressed.

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NCDOT also recently launched the new CBO Database module within their PublicInput Platform, adding another layer of data centricity and record of interactions to build confidence in their decision making process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Leveraging Organization-Wide Insights to Expand Reach<\/b><\/h2>

The PublicInput Platform acts as a\u00a0Constituent Relationship Manager (CRM)<\/a>\u00a0for the entire organization, and connects participants to email and phone numbers which makes for easy follow up as well as for segmenting residents by unique identifiers such as geography, demographic or socioeconomic factors, or participation history. These segments are visualized in reports that include participant maps where geolocation of inputs affords context around the effectiveness of the investments being made in relationship building.

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By diversifying use of PublicInput beyond the PICSViz group, NCDOT\u2019s effective reach now extends beyond traditional \u201cpublic involvement\u201d activities and into stakeholder groups that include mission critical tasks such as the Ferry Information Notification System (FINS), where previously hard-to-reach audiences in the Outer Banks are now captured in the CRM as a result of their reliance on real time notifications about Ferry schedules.<\/p>

Ready to work with a technology partner who gets you?<\/h2>

Book your demo and discover ways we can help you solve every dimension of your public engagement process, so you can better reach, engage, understand, and communicate with your residents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREQEST A DEMO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The North Carolina Department of Transportation (NCDOT) oversees maintenance of approximately 80,000 miles of roadway and 18,000 bridges and culverts statewide.\u00a0 It also manages programs supporting rail, aviation, ferry, public transit, and bicycle and pedestrian transportation. Historically,\u00a0 NCDOT has been recognized as a thought leader and innovator among DOTs, particularly in communications and public engagement. […]<\/p>\n","protected":false},"author":8,"featured_media":229370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1512,1561,1509],"tags":[1566,1637,1426,1638],"class_list":["post-223422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-mpos-dots","category-resources","tag-community-engagement-example","tag-department-of-transportation","tag-dot","tag-ncdot"],"jetpack_featured_media_url":"https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-scaled.jpg","rttpg_featured_image_url":{"full":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-scaled.jpg",2560,935,false],"landscape":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-scaled.jpg",2560,935,false],"portraits":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-scaled.jpg",2560,935,false],"thumbnail":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-150x150.jpg",150,150,true],"medium":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-300x110.jpg",300,110,true],"large":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-1024x374.jpg",1024,374,true],"1536x1536":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-1536x561.jpg",1536,561,true],"2048x2048":["https:\/\/publicinput.com\/wp\/wp-content\/uploads\/2024\/02\/NCDOT-Banner-scaled-2-2048x748.jpg",2048,748,true]},"rttpg_author":{"display_name":"Jay Dawkins","author_link":"https:\/\/publicinput.com\/wp\/author\/jaydawkins\/"},"rttpg_comment":0,"rttpg_category":"Case Studies<\/a> MPO\u2019s & DOT\u2019s<\/a> Resources<\/a>","rttpg_excerpt":"The North Carolina Department of Transportation (NCDOT) oversees maintenance of approximately 80,000 miles of roadway and 18,000 bridges and culverts statewide.\u00a0 It also manages programs supporting rail, aviation, ferry, public transit, and bicycle and pedestrian transportation. Historically,\u00a0 NCDOT has been recognized as a thought leader and innovator among DOTs, particularly in communications and public engagement.…","_links":{"self":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/223422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/comments?post=223422"}],"version-history":[{"count":3,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/223422\/revisions"}],"predecessor-version":[{"id":229376,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/posts\/223422\/revisions\/229376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media\/229370"}],"wp:attachment":[{"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/media?parent=223422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/categories?post=223422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicinput.com\/wp\/wp-json\/wp\/v2\/tags?post=223422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}