Skip Navigation

The project logo Big Idea #8 Increase Awareness

The project logo Big Idea #8 Increase Awareness

According to residents, the biggest challenges for the Department’s operations are building awareness and fitting into the public’s busy schedules. Many people do not know what current programs exist. While program guides are still important, increasingly, people use email, social media, and word of mouth to learn about what’s available. Mecklenburg Park and Rec can expand its marketing effort with a bold, clear message that reaches a broader audience with information about the County’s amazing offerings. 

Want to provide feedback by phone? Call 855-925-2801, Project Code: 9521
When calling, p
lease mention which "Big Idea" you are commenting on.

Enhance Communication

To help communicate everything that Meck Park and Rec offers, MeckPlaybook recommends clearly describing them within the following three categories:

       Places
Greenway Trails
Parks
Rec. / Senior Centers
Nature Preserves
Aquatics

Programs
Sports
Swimming Lessons
Camps
Clubs and Classes
Senior Programs

Events
Festivals
Concerts
Sports Events
Community Events
Farmers Markets      

 

Rethink Our Brand


Mecklenburg Park and Rec needs an identity that is as bold as the programs, parks and trails it provides to the public. We can look to other organizations to better understand how they brand themselves as inspiration for the Department. Here are a few examples of branding we found to be compelling.

A moodboard of branding examples from national and international organizations which speak to the mission of Mecklenburg Park and Rec.

 

 

What are the best ways to reach you?

Click all that apply.
Social Media (Twitter/ Instagram)
Facebook
Mail
E-mail/E-mail blasts
Posters, signs, flyers around town
Mecklenburg Park and Rec's Website
Word of mouth
Other
Click to view results

Tell us what you think!

Help us prioritize!

Tell us how the Department can best communicate all that it has to offer by ranking the following strategies and let us know if we are missing any!

Drag and drop to rank the priorities.

Please note: thoughts and ideas are automatically made public. If you prefer to keep comments private, toggle the slider below.

Click below to return to our other Big Ideas:

http://publicinput.com/meckplaybook