Big Idea #8 Increase Awareness
Big Idea #8 Increase Awareness
According to residents, the biggest challenges for the Department’s operations are building awareness and fitting into the public’s busy schedules. Many people do not know what current programs exist. While program guides are still important, increasingly, people use email, social media, and word of mouth to learn about what’s available. Mecklenburg Park and Rec can expand its marketing effort with a bold, clear message that reaches a broader audience with information about the County’s amazing offerings.
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Enhance Communication
To help communicate everything that Meck Park and Rec offers, MeckPlaybook recommends clearly describing them within the following three categories:
Places | Programs | Events |
Rethink Our Brand
Mecklenburg Park and Rec needs an identity that is as bold as the programs, parks and trails it provides to the public. We can look to other organizations to better understand how they brand themselves as inspiration for the Department. Here are a few examples of branding we found to be compelling.
A moodboard of branding examples from national and international organizations which speak to the mission of Mecklenburg Park and Rec.