South Cooper Street Corridor Survey 2
South Cooper Street Corridor Survey 2
The City of Arlington is conducting a study of South Cooper Street, a busy road essential to economic activity in Arlington. The City is studying the existing conditions, opportunities, and needs of the corridor to create a vision to ensure the future success of South Cooper Street.
This website is designed to support the community engagement process for this project.
Public Engagement
The second public opportunity for the project is occurring December 8-22. Please provide us with your thoughts on the following questions.
Draft Vision Statement
Based on input received on the previous public survey, the project team has developed a draft vision statement for the corridor:
"South Cooper Street is a community connector and regional destination within the City of Arlington where people can think, work, and play. The corridor is regionally significant with strong economic anchors in the University of Texas at Arlington and the Parks Mall and is a small business generator. Cooper Street is an active, attractive, and safe environment for all.
Cooper Street delivers innovation in education, research, healthcare, housing, and economic development that provides opportunities to enhance the local community. The corridor provides vibrant and walkable commerce and experiences. Cooper Street is an intelligent and optimized mobility thoroughfare that is safe for pedestrians and efficiently moves vehicles with assistance from smart technology."
1. Do you feel the draft vision statement accurately describes what the future of the South Cooper Street should look like?
1a. What do you like most about the draft vision statement?
1b. If you don't agree, what is missing?
Zone Vision
Understanding that the vision statement serves as an overarching direction for the entire corridor, it is important to acknowledge that the corridor serves different purposes to the community. For this reason, the project team has broken the study area into three different zones to help enable the conversation of developing zone-specific goals and recommendations.
2. What is your opinion of the zone boundaries and zone-specific draft goals?
2a. What do you like most about the draft visions for each zone?
2b. If you don't agree, what would you like to see be included in the draft visions for each zone?
Now, we wish to hear your opinions on some of the preliminary recommendations that have been developed for Cooper Street. Please indicate how you feel each action contributes to achieving your desired future for the area.
Matlock Intersection Reimagined
Based on public feedback, the team sees an opportunity within Zone 1 to reimagine the intersection area at South Cooper Street/Matlock Road/Pioneer Parkway to help improve safety and ignite development opportunities. Redesign of this area could include:
- Removing Matlock Road north of Pioneer Parkway
- Redeveloping the space for a mix of uses, perhaps including retail, housing, and office
- Pursuing a Tax Increment Reinvestment Zone (TIRZ) to encourage investment in the property
- Promoting redevelopment on nearby parking lots to create a walkable area
The photo below highlights the intersection.
3. How do you feel about the potential redesign of this area?
3a. What do you like most about this potential long-range project?
3b. If you don't agree with the idea, please explain why.
Public Arts Program
We would like to know your thoughts on establishing a Community-Led Public Arts Program that partners with UTA, businesses, Arlington High School, and art organizations to beautify the corridor, specifically in Zone 1. The program could oversee:
- Identifying locations for public art
- Exploring funding opportunities
- Facilitating student and public-led art installations
Examples of public art are below.
4. Do you agree with the proposed Community-Led Public Arts Program idea?
4a. What do you like most about this potential long-range project?
4b. If you don't agree with the idea, please explain why.
Business Innovation District
Next, we would like to know what you think about the idea of developing a "Business Innovation District" strategy for the area west of Cooper Street from West Arkansas Lane to West Mayfield Road. This future district could include:
- Preparing the area for innovation, tech, and medical tenants in the long-term
- Investing in beautification to make the area attractive
- Pursuing federal funding to begin cleaning up the environment
- Improving code compliance on existing properties
- Working with developers to make sure signs, utility poles, etc. are not blocking sidewalks
- Redesigning the street grid in the area to improve traffic flows
- Developing new parking standards and shared or on-street parking
- Simplifying curb cuts between Pioneer Parkway and California Lane
The photo below outlines a potential Business Innovation District.
5. Do you support the "Business Innovation District" strategy?
5a. What do you like most about this potential long-range project?
5b. If you don't agree with the idea, please explain why.
Parks Mall
We would like to know what you think about reinforcing the Parks Mall area in Zone 3 as a regional destination by adapting to changing retail trends. This would require:
- Establishing a Business Improvement District (BID) to raise funds for beautification, outdoor amenities, and programming that activates parking lots, and seasonal attractions
- Improving pedestrian and retail experience between nearby stores and the Parks Mall
- Ensuring all future retail tenants have showrooms, galleries, or spaces that attract customers and increase foot traffic
Example of Business Improvement Districts are below.
6. Do you agree with the Parks Mall strategy?
6a. What do you like most about this potential long-range project?
6b. If you don't agree with the idea, please explain why.
Design Preferences
Next, we will provide a series of images showing potential improvements to be included in a zone-specific toolkit. Please indicate your preference of styles and add any additional comments to supplement your decision.
7. Select your preferred style of Monument and Art Sculpture.
8. Select your preferred Open Space Design Style.
9. Select your preferred style of Light or Sign Pole Banner.
10. Select your preferred style of Building Colors and Materials.
11. Select your preferred style of Themed Building Exterior.
12. Please select your preferred style of Sidewalk and Pedestrian Crossing.
13. Please select your preferred Lighting Style.
14. Please select your preferred style of Public Signage.
15. Please select your preferred style of Private Signage.
Demographic Questions
16. How long have you lived in the City of Arlington?
17. Of the categories below, which do you relate to most?
18. What is your age?
19. Are you Hispanic, Latino, or of Spanish origin?
20. How would you describe yourself?
21. What ZIP code do you live in?
22. What is your gender?
23. What is your total household income?
Thank you for your participation.
If you would like to learn more about the project and/or provide your contact information, click here.
Or, visit bit.ly/SouthCooperStreet, and click the Get Involved tab.