The second public opportunity for the project is occurring December 8-22. Please provide us with your thoughts on the following questions. 

Draft Vision Statement

Based on input received on the previous public survey, the project team has developed a draft vision statement for the corridor:

"South Cooper Street is a community connector and regional destination within the City of Arlington where people can think, work, and play. The corridor is regionally significant with strong economic anchors in the University of Texas at Arlington and the Parks Mall and is a small business generator. Cooper Street is an active, attractive, and safe environment for all.

Cooper Street delivers innovation in education, research, healthcare, housing, and economic development that provides opportunities to enhance the local community. The corridor provides vibrant and walkable commerce and experiences. Cooper Street is an intelligent and optimized mobility thoroughfare that is safe for pedestrians and efficiently moves vehicles with assistance from smart technology."

Zone Vision

Understanding that the vision statement serves as an overarching direction for the entire corridor, it is important to acknowledge that the corridor serves different purposes to the community. For this reason, the project team has broken the study area into three different zones to help enable the conversation of developing zone-specific goals and recommendations. 

Now, we wish to hear your opinions on some of the preliminary recommendations that have been developed for Cooper Street. Please indicate how you feel each action contributes to achieving your desired future for the area.

Matlock Intersection Reimagined

Based on public feedback, the team sees an opportunity within Zone 1 to reimagine the intersection area at South Cooper Street/Matlock Road/Pioneer Parkway to help improve safety and ignite development opportunities. Redesign of this area could include:

• Removing Matlock Road north of Pioneer Parkway
• Redeveloping the space for a mix of uses, perhaps including retail, housing, and office
• Pursuing a Tax Increment Reinvestment Zone (TIRZ) to encourage investment in the property
• Promoting redevelopment on nearby parking lots to create a walkable area

The photo below highlights the intersection.

Public Arts Program

We would like to know your thoughts on establishing a Community-Led Public Arts Program that partners with UTA, businesses, Arlington High School, and art organizations to beautify the corridor, specifically in Zone 1. The program could oversee:

• Identifying locations for public art
• Exploring funding opportunities
• Facilitating student and public-led art installations 

Examples of public art are below.

Business Innovation District

Next, we would like to know what you think about the idea of developing a "Business Innovation District" strategy for the area west of Cooper Street from West Arkansas Lane to West Mayfield Road.  This future district could include:

• Preparing the area for innovation, tech, and medical tenants in the long-term
• Investing in beautification to make the area attractive
• Pursuing federal funding to begin cleaning up the environment
• Improving code compliance on existing properties
• Working with developers to make sure signs, utility poles, etc. are not blocking sidewalks
• Redesigning the street grid in the area to improve traffic flows
• Developing new parking standards and shared or on-street parking
• Simplifying curb cuts between Pioneer Parkway and California Lane

The photo below outlines a potential Business Innovation District.

Parks Mall

We would like to know what you think about reinforcing the Parks Mall area in Zone 3 as a regional destination by adapting to changing retail trends. This would require:

• Establishing a Business Improvement District (BID) to raise funds for beautification, outdoor amenities, and programming that activates parking lots, and seasonal attractions
• Improving pedestrian and retail experience between nearby stores and the Parks Mall
• Ensuring all future retail tenants have showrooms, galleries, or spaces that attract customers and increase foot traffic

Example of Business Improvement Districts are below.

Design Preferences

Next, we will provide a series of images showing potential improvements to be included in a zone-specific toolkit. Please indicate your preference of styles and add any additional comments to supplement your decision.

Demographic Questions

Thank you for your participation. 

If you would like to learn more about the project and/or provide your contact information, click here.

 Or, visit bit.ly/SouthCooperStreet, and click the Get Involved tab.