International Art and Light Festival Feasibility Survey

The City of Virginia Beach engaged Keen Independent Research LLC (Keen Independent) to conduct a study to assess the feasibility of an international art and light festival at or near the Virginia Beach Oceanfront in the future. Similar festivals present large-scale, illuminated and interactive art installations created by local, regional and international artists that are on display for about 10 days and have free admission.

Before beginning the Public Input survey, please review the related survey documents at https://vbpublicart.org/blog/vblightfestival.

The public input survey will be open for submissions June 21 - July 5, 2022.

Section 1: Responses to an International Arts and Light Festival

Have you been to a festival that presents illuminated large-scale art installations?

Yes

Closed to responses

If no, would you be interested in attending such a festival?

Yes

Closed to responses

If yes, what did you like or dislike about the festival you attended?

Closed for Comments

Have you attended any of the following arts and light festivals?

Please select all that apply. If you have never attended an art and light festival, please leave this question blank.

Other

57%

Georgetown Glow, Washington, DC

19%

Light City, Baltimore, MD

12%

Water Fire, Providence, RI

Art on the MART, Chicago, IL

GLOW, Santa Monica, CA

Toronto Light Festival, Canada

Blink, Cincinnati, OH

Denver Digerati SuperNova, CO

Illuminus, Boston, MA

Canal Convergence, Scottsdale, AZ

MUTEK (multiple international locations)

Nuit Blanche (multiple international locations)

Winter Light Festival, Portland, OR

World of Winter, Grand Rapids, MI

Borealis, Seattle, WA

Luma, Binghamton, NY

Vivid Festival, Sydney, Australia

Closed to responses | 169 Responses

Would you be interested in attending an International Art & Light Festival at the Virginia Beach Oceanfront?

Yes

Closed to responses

Please share why you would or would not be interested in attending an international arts and light festival at the Virginia Beach Oceanfront.

Closed for Comments

Typically festivals like this occur in the fall through the spring to accommodate longer nighttime hours. Which months would you be most likely to attend? Select all that apply.

October

November

December

January

February

March

April

Closed to responses

Which of the following programming activities would you be interested in? (Select all that apply.)

Interactive and illuminated art installations

Augmented reality murals (using a phone app)

Illumination walking parade (walk or bike)

Educational programming

Kid-friendly activities

Artist talks

Technology talks

Hands-on workshops

Guided art tours

Self-guided art tours via phone app

Street performances on weekends

Artist vendor market

Partner events at local venues, bars and breweries

Local/regional food trucks

All ages events

Adult-only (21+) events and social gatherings

Networking and mixer events

Virtually hosted events and livestream broadcasts

Other (please explain)

Closed to responses

If interested, how would you want to participate in an arts and light festival in Virginia Beach? (Select all that apply).

Attendee

Volunteer

Community partner (cross-promotion, event hosting, art installation host, etc)

Visual/media artist

Performing artist

Musician or band

Watch a livestream broadcast

Corporate sponsor (festival sponsors, special activations, in-kind services)

I would not be interested in participating

Closed to responses

How would you plan to commute to an arts and light festival at the Virginia Beach Oceanfront? Select all that apply.

Personal vehicle

Bicycle

Walk

Ride-share or taxi

Other (please explain)

Closed to responses

What might be potential barriers for you to attend an international art and light festival in Virginia Beach? (Select all that apply).

Transportation to/from the festival

Parking availability

Parking fees

Accommodation or lodging

Financial challenges

Physical, cognitive or other disability

Light sensitivity or epilepsy

Time of day/week/year

Weather

COVID regulations

Public safety

Other (please explain)

I do not wish to attend the proposed festival

I do not foresee any barriers

Closed to responses

The City of Virginia Beach is committed to diversity, equity and inclusion. In what ways do you think the City of Virginia Beach can make an arts and light festival inclusive of diverse communities?

Closed for Comments

Section 2: Feedback about the City of Virginia Beach

What makes Virginia Beach unique/memorable/attractive to you?

Closed for Comments

Which of the following events have you attended in Virginia Beach in the last 5 years? (Select all that apply).

Africana Festival

Beach Music Festival

Boardwalk Art Show

East Coast Surfing Championships

Fourth of July concerts

Funk Fest Beach Party

Holiday Lights at the Beach

Holiday Parade

Last Night on the Town

Memorial Day concerts

Mid-Atlantic Shriner's Association Parade

Monsters on the Beach

Neptune Festival International Sand Sculpting Championship

Neptune Festival weekend events

North American Sand Soccer Championships

Patriotic Festival

Polar Plunge

Shamrock Weekend

Snow Globe Spectacular

Something in the Water Music Festival

Stars and Stripes (fireworks)

Steel Pier Classic and Surf Art Expo

Strawberry Festival

Surf N Santa 5 Miler

Veteran's Day Parade

Warrior Week

Wicked races

Closed to responses

Considering the COVID-19 pandemic, do you feel comfortable with attending an outdoor event or festival at this time?

Yes

Closed to responses

If not, when do you see yourself being comfortable attending an outdoor event or festival?

In less than a year

In 1-2 years

I am not comfortable attending an outdoor event or festival for the foreseeable future

Closed to responses

Section 3: Personal Information

Please provide your e-mail address and zip code.

All responses will be compiled in aggregate and no survey participants will be specifically identified in our report. If you'd like to receive updates on the feasibility study and public meetings, please share your email address below. We will not share your information.

Please provide your organization and title (if applicable).

Closed for Comments

Select your residential status (select one)

Full-time resident of Virginia Beach

Part-time or seasonal resident of Virginia Beach

Hampton Roads resident

Nearby resident (outside Hampton Roads, but within 100 miles of Virginia Beach)

Non-resident who lives further than 100 miles away from Virginia Beach (please indicate city and state))

Closed to responses

If you live outside of the City of Virginia Beach, what time of year do you typically visit? (select all that apply)

January

February

March

April

May

June

July

August

September

October

November

December

Closed to responses

Do you self-identify as an artist?

Yes

Closed to responses

If yes, as an artist, how do you self-identify? Select all that apply.

Attendee/patron

41%

Visual artist

39%

Performing artist

24%

Media artist

20%

Educator

19%

Designer

17%

Other

13%

Event producer/community organizer

11%

Administrator

Closed to responses | 138 Responses

This is hidden text that lets us know when google translate runs.

International Art and Light Festival Feasibility Survey

International Art and Light Festival Feasibility Survey

Section 1: Responses to an International Arts and Light Festival

Question title

Have you been to a festival that presents illuminated large-scale art installations?

Question title

If no, would you be interested in attending such a festival?

Question title

If yes, what did you like or dislike about the festival you attended?

Question title

Have you attended any of the following arts and light festivals?

Question title

Would you be interested in attending an International Art & Light Festival at the Virginia Beach Oceanfront?

Question title

Please share why you would or would not be interested in attending an international arts and light festival at the Virginia Beach Oceanfront.

Question title

Typically festivals like this occur in the fall through the spring to accommodate longer nighttime hours. Which months would you be most likely to attend? Select all that apply.

Question title

Which of the following programming activities would you be interested in? (Select all that apply.)

Question title

If interested, how would you want to participate in an arts and light festival in Virginia Beach? (Select all that apply).

Question title

How would you plan to commute to an arts and light festival at the Virginia Beach Oceanfront? Select all that apply.

Question title

What might be potential barriers for you to attend an international art and light festival in Virginia Beach? (Select all that apply).

Question title

The City of Virginia Beach is committed to diversity, equity and inclusion. In what ways do you think the City of Virginia Beach can make an arts and light festival inclusive of diverse communities?

Section 2: Feedback about the City of Virginia Beach

Question title

What makes Virginia Beach unique/memorable/attractive to you?

Question title

Which of the following events have you attended in Virginia Beach in the last 5 years? (Select all that apply).

Question title

Considering the COVID-19 pandemic, do you feel comfortable with attending an outdoor event or festival at this time?

Question title

If not, when do you see yourself being comfortable attending an outdoor event or festival?

Section 3: Personal Information

Question title

Question title

Please provide your organization and title (if applicable).

Question title

Select your residential status (select one)

Question title

If you live outside of the City of Virginia Beach, what time of year do you typically visit? (select all that apply)

Question title

Do you self-identify as an artist?

Question title

If yes, as an artist, how do you self-identify? Select all that apply.