Texting Messaging: Reach Residents On-the-Go
Text messaging has proven to be a highly impactful method for reaching the busy public, specifically low-income, minority, and rural communities.
![](https://blog.publicinput.com/wp-content/uploads/2020/04/v2-Cellphone-Data-2020.png)
Adding the power of text messaging to your public engagement:
- Instant, two-way communication
- Synchronized with all your communications and engagement tactics
- All input and communication is integrated into a Resident Database
TEXT MESSAGE ALERTS
Outbound text messaging cuts through the clutter and directly engages residents with critical messages.
![](https://blog.publicinput.com/wp-content/uploads/2020/04/concenred-woman-on-cellphone.jpeg)
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Use custom signup keywords to segment residents into groups like route number or geographic location, and automatically create subscriber lists stored in your Resident Database.
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Use those lists to send outbound messages to residents with alerts, project updates, or opportunities to offer feedback.
TEXT MESSAGE SURVEYS:
![](https://blog.publicinput.com/wp-content/uploads/2020/04/text_survey_on_iphone.png)
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Text message surveys create an on-the-go, equitable experience — just like being at a public meeting or participating in an online survey. Ask survey questions and collect comments, which are combined side-by-side with survey responses and comments received from other engagement tactics.
Case Study: NCDOT Ferry Long Range Plan
Physical presence + virtual engagement
NCDOT placed signage on all their ferries asking for input, with an option to text-in or visit a website on mobile. Their initial campaign effort garnered 6.9K responses from over 900 participants, 13% of which chose to engage via text message.
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![](https://blog.publicinput.com/wp-content/uploads/2020/04/NCDOT-Ferry-Results.png)
Synchronized communication and long-term data storage
By leveraging their PublicInput.com Resident Database, NCDOT aggregates information instantly, whether collected via text, email, online, or even a public meeting.
![](https://blog.publicinput.com/wp-content/uploads/2020/04/NCDOT-Ferry-LRP-Email-Open-Rate.png)
By collecting phone numbers and email addresses, NCDOT can close the feedback loop. Follow up communication receives incredibly high interest from residents, with email open rates as high as 50%.
Bring it all together with PublicInput.com
![](https://blog.publicinput.com/wp-content/uploads/2020/04/Bring-It-All-Together-CLT-Map.png)
An all-in-one public engagement and communication platform that gives government organizations the power to hear from, listen to, and understand every corner of the community.