The local economy includes a diverse business base of office, light manufacturing and distribution, and retail which emphasizes the City’s efforts at attracting and retaining sales businesses and talent.
Of those living in Rancho Cucamonga, over 30% report speaking a language other than English.
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Non-English Speakers
The Citizen Engagement Challenge
The City of Rancho Cucamonga’s ongoing efforts to “create an equitable, sustainable, and vibrant city, rich in opportunity for all to thrive” are top of mind as they work to engage residents and stakeholders directly. Prioritizing well-connected, accessible engagement opportunities was critical to the City’s efforts of offering opportunities that are well-connected and accessible to everyone.
“Community inclusive planning is a deeply held value of our city. For us, this means that it is critical that our city allows everyone to have a fair and just opportunity to thrive, regardless of factors such as race, zip code, gender, age, etc.”
With a diverse set of stakeholders ranging from longtime residents and seniors to new residents and business owners, the city staff faced both geographic and demographic challenges associated with community engagement.
City staff have ongoing challenges associated with engagement including, engaging neighboring residents bisected by a highway in the Foothill Corridor and a large population of residents who reportedly speak a language other than English. In the face of such challenges, it is clear that the city could not rely on a “one size fits all” approach to community engagement.
Accessible Outreach and Engagement Powered by PublicInput
Whether it be updating a general plan, holding regular public meetings, or the routine outreach via a city-wide publication, the City of Rancho Cucamonga is using Publicinput to employ an mixed-mode approach to community engagement accessibility.
Community Relationship Management
The city of Rancho Cucamonga has implemented a comprehensive public affairs strategy designed to help their organization build and maintain relationships within the community.
The City’s strategy not only helps support and influence public policy, but also offers a variety of ways for residents to learn and build relationships within the community.
The below is a sampling of how the City of Rancho Cucamonga uses integrated communications to inform, reach, and engage residents and stakeholders using features housed at the Rancho Cucamonga Public Portal via the PublicInput platform:
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- Subscription services allow stakeholders to stay in the loop on upcoming events, initiatives and community news
- Social media integrations enhance the public portal by offering comprehensive access to city communications
- Project engagement listings provide a quick view access to all current and past projects
- Meeting notices and access provide stakeholders with a one stop shop for public meeting participation
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Demographic Informed Outreach and Engagement
With a diverse consideration of population dynamics (including age, geographic location, or language spoken) the City of Rancho Cucamonga used PublicInput to deliver a strategic outreach and engagement approach that was informed by the community.
Above Screenshot:
Rancho Cucamonga engaged resident segment inside the PublicInput Admin Dashboard
Above Screenshot:
PublicInput CRM view of Rancho Cucamonga resident segment by Age
Above Screenshot:
PublicInput CRM view of Rancho Cucamonga resident segment by Geography
The Outcome
Using the PublicInput platform, the city of Rancho Cucamonga is able to successfully reach and engage members of their community in an effective and ongoing manner. Here are some of the successes of their mixed-mode approach:
The city has successfully engaged over 5k subscribers in their Grapevine Subscriber List Project, which is designed to keep residents informed about the latest special events, programs, and services happening in Rancho Cucamonga.
With over 11k responses to their Lunar Festival Survey, the City was able to collect valuable planning data associated with perceptions of satisfaction and support for city sponsored events and programs.
Want to learn more about PublicInput and how the platform can help your community build a stronger more effective foundation for community engagement?
