Outlook’s New External Recipient Rate Limit: What It Means for Local Governments

Starting in January 2025, Microsoft Outlook will enforce a new external recipient rate limit, capping outbound emails to 2,000 external recipients per day. This change impacts organizations, especially local governments, that use Outlook to engage residents via email.

Impact on Closing the Feedback Loop

Local governments often use email to update residents on public meetings, surveys, and other engagements. This new limit could hinder their ability to close the feedback loop—a crucial aspect of maintaining trust and transparency. Residents expect timely updates and responses to their input, and the new restriction may disrupt this process.

Why This Matters

Closing the feedback loop has proven essential in public engagement. Residents want to know the outcome of their contributions and be informed about changes in their community. Without a robust email solution, maintaining this communication can become challenging.

Finding a New Solution

Organizations need to adopt a new email solution by January 2025. Here are key features to consider:

1. 1. CAN-SPAM Compliance: Ensure the solution adheres to CAN-SPAM regulations and recent updates from Gmail and Yahoo. This includes features like one-click unsubscribe, specific headers, and security-oriented DNS records.
   2. Multilingual Capabilities: As accessibility becomes a focus, having an email platform that supports multilingual communication is vital. Many platforms require manual translation, but solutions like PublicInput offer automated multilingual features.
   3. Predictable Cost Structure: Choose a platform with a predictable pricing model that does not charge extra for increased subscribers or emails sent. This is essential for maintaining budget control.

Why PublicInput?

PublicInput meets these requirements and more:

• • • High Deliverability: Using government-specific sending IP addresses ensures your emails reach your audience.
    • Comprehensive Compliance: Every email meets CAN-SPAM requirements and updated standards from major email providers.
    • Multilingual Support: Industry-leading multilingual capabilities save time and effort, ensuring your emails are accessible to all residents.
    • Predictable Pricing: PublicInput’s pricing model remains consistent as you grow, without hidden fees.

Success Stories

Agencies like CAPMETRO and the City of Austin in Texas are leveraging PublicInput’s multilingual email capabilities to enhance their communication efforts. These visionary agencies are pioneering efficient and inclusive email strategies that save staff time and ensure accessibility.

Integrate with your engagement platform for a seamless process

Integrating your engagement and communication platforms provides a seamless experience for residents and staff. This integration allows for efficient feedback loop closure and improved public engagement management. To learn more about how PublicInput can support your email communication needs, explore our multilingual email features or request a tailored demonstration. We look forward to connecting with you and helping your organization navigate this transition smoothly.