Equity

Mapping

A community engagement tool that combines GIS data with Engagement Data

Community Engagement software For Increasing Equity

Instantly identify resident demographics to improve community engagement

Community Engagement Is All About Context

There is no “one size fits all” approach to community engagement. 

Equity Mapping is a community engagement tool that answers questions like:

  • What are the demographics of the community affected by my project?
  • How can I be sure my community engagement is representative?
  • How can I defend project decisions to elected officials and residents?

WHY DO GOVERNMENT ORGANIZATIONS CHOOSE EQUITY MAPPING FOR COMMUNITY ENGAGEMENT?

Save time and effort by identifying underrepresented groups early in the process

Screen for risk and plan for effective engagement approaches, informed by data

Increase equity by identifying key stakeholders that should be included

Demonstrate representative engagement to defend your decisions

In practice: Guilford County, NC uses Equity Mapping to analyze ARPA public engagement from Qualified Census Tracts

Screen for risk and develop effective community engagement strategies

 

  • Overlay project boundaries and participant locations with key environmental and demographic data
  • Tailor your engagement approaches to the communities you’re engaging
  • Leverage a native integration with ESRI’s ArcGIS Online platform to bring in local data layers

Demonstrate representative engagement and validate your decisions

  • Visualize your projects and public meetings with your participation data
  • Demonstrate equitable, representative engagement with data
  • Build segments to filter engagement from residents living in Qualified Census Tracts, Justice40 Communities, flood plains, council districts and more

Engage using standard survey question formats that you’re used to with consumer survey tools. From the single and multi-select, to Likert, slider, and text input formats, you’ve got the basics covered.