Build equitable engagement strategies with Equity Mapping, a tool that uses GIS data to create a living, breathing map of your engagement projects.
translate community engagement data into action.
Instantly identify resident demographics to improve community engagement
Community Engagement Is All About Context
There’s no one-size-fits-all approach to community engagement. Equity mapping is an engagement tool that translates data into action. Each map layer you add, whether it is a default filter like a qualified census tract or a customized map filter, provides more context. Answer questions like:
- How will this project affect vulnerable or disadvantaged communities?
- How do I ensure our community engagement responses are representative?
- How can I defend our project decisions to elected officials and residents?
How Equity Mapping Helps Government Organizations
Identify underrepresented or disadvantaged groups early in the engagement process
Use data to screen for potential risks and plan engagement strategies
Tailor engagement approaches to target affected communities
Use native ESRI ArcGis integration to map how local resources affect engagement
Demonstrate representative engagement to defend your decisions
In practice: Guilford County, NC uses Equity Mapping to analyze ARPA public engagement from Qualified Census Tracts
Analyze Data to Find Trends in Equitable Engagement
Part of equitable engagement is discovering the why.
- Why isn’t this community responding?
- Why aren’t we hitting our numbers?
- Why is Project A receiving more responses than Project B?
Equity mapping grants you the ability to examine your projects over time to find the why, as well as take steps to build trust between governments and communities. Every project you add to your equity mapping tool brings in more data to analyze.
Why is Equitable Engagement Essential to Government Organizations?
Legally, government entities are required to ensure disadvantaged communities have ample opportunities to participate in public projects. To prove compliance, agencies must provide proof of analysis, documentation, disclosure, and consideration in making their decision.
Ethically, it’s important to understand the needs and concerns of all stakeholders in order to improve your community and society as a whole. Civic engagement shouldn’t be an echo chamber. Everyone deserves to have a voice.
Logically, collecting data from every community and demographic is the best way to make informed decisions that benefit all citizens, not just the privileged few.